About VegFest
Our Mission
We inspire diverse communities to choose plant-based living to benefit animals, people, and the planet.
Our Vision
We envision a plant-based, environmentally-sustainable food system in a world where animals are protected from violence.
5 Things to Know About VegFest
We’re making it easier for everyone to go veg, however it works for them
VegFest believes that the animal-based food production system is unnecessary, unsustainable, and cruel. We also believe that the best way to change this system is to support people on their paths to choosing plant-based living, no matter where they are on those paths. We educate and inspire while treating everyone with respect and understanding.
We think plants = fun!
We love plant-based living, and we want everyone else to love it too.
Want to sample 25 kinds of creamy vegan mac and cheese? Share your favorite non-dairy holiday cookies? Or get a discount at the newest smoothie bar in your area? We’ve got you covered as we show people that choosing plant-based does not mean missing out on great food and fun.
We’re all about making connections
From putting on events that draw thousands to making it easier for people to learn about veg-friendly restaurants, VegFest brings people together to celebrate plant-based living. Whenever possible, we collaborate with others who share our passions to expand our reach and do the most good.
We do it for the animals
While we often focus on food, animals are at the heart of all that VegFest does. We work to create a better world for the tens of billions of animals who are farmed for food each year by encouraging people to choose plant-based options instead.
We’re honoring our roots while expanding our reach
VegFest started in 2009 as VegWorcester, a rag-tag group that sought to make the city of Worcester, Massachusetts, more veg-friendly. Today, VegFest still works in and around Worcester, but we’re also building on our successes as we expand our reach throughout New England.